In a world of fast-paced lifestyles, consumers are increasingly looking for ways to maintain and revitalize their energy levels. That applies just as much to people who need the stamina to perform everyday tasks, or go on a night out, as it does to bodybuilders or sportswomen and men. This is evident from increasing sales of energy drinks and supplements, which were originally marketed to athletes and young people but have moved into the mainstream. Nutritional awareness and lifestyle changes are driving this market, in which natural and healthy ingredients are particularly sought after. IFF Health offers a selection of natural ingredients to support the increasing demand for energy products.