Products directed to supporting bone and joint is a strong and growing market, driven by an aging population. Between half and two-thirds of people over the age of 65 have concerns related to bone and joint health. However, consumers of all ages and lifestyles can benefit from supplements to maintain an active lifestyle, and they’re increasingly demanding natural ingredients. While bone health ingredients generally focus on strong and flexible bones by supporting adequate calcium and collagen levels, joint health ingredients are mainly used for their anti-inflammatory properties. IFF Health is dedicated to offering effective, scientifically substantiated ingredients.